Peer39 Ad Stats Creative Targeting App
By Robert Seiberlich The Peer39 Ad Stats application allows customers to target Above The Fold (ATF) Index attributes at the creative level. The ATF Index is divided into three attributes that relate...
View ArticleA Chat with Andy Ellenthal
MediaMind parent company DG recently acquired Peer39. Andy Ellenthal, former CEO of Peer39 and DG’s new executive vice president of sales and operations, spoke with us about the natural synergy between...
View ArticleMedia Mind Launches Cookie-Free Ad Targeting for European AppNexus Customers...
Real-Time Page-level Data is Now Available in Seven Languages New York – June 19, 2012 – MediaMind, the leading independent provider of integrated digital advertising solutions, announced today that...
View ArticleMedia Mind Launches Cookie-Free Ad Targeting in Europe with Peer39 Data
NEW YORK, N.Y., June 19, 2012 (GLOBE NEWSWIRE) — via PRWEB – MediaMind, the leading independent provider of integrated digital advertising solutions, announced today that its recently acquired Peer39...
View ArticlePeer39 now available in Europe on AppNexus
NEW YORK, N.Y., June 19, 2012 (GLOBE NEWSWIRE) — via PRWEB – MediaMind, the leading independent provider of integrated digital advertising solutions, announced today that its recently acquired Peer39...
View ArticleThree signs that RTB is maturing
By Alex White. Published on iMedia Connection. Real-time bidding (RTB) took the online display ecosystem by storm when it emerged just a few short years ago. In 2011 alone, RTB spending quadrupled,...
View ArticleI Want My RTB
From AdExchanger Alex White, GM of Data and Trading at MediaMind, spreads the love on iMedia Connection and says that changes in the AppNexus platform signifies, in part, real-time bidding (RTB) is...
View ArticleHow to handle the challenge of brand safety in RTB
By Alex White. Published on iMedia Connection. More and more brands are adopting programmatic buying to efficiently purchase online media, turning to DSPs and agency trading desks to access audiences...
View ArticleImpression Data Reaches Olympic Heights
via MediaMind’s The Creative Zone It only takes a quick scroll on Twitter or Facebook to know the 2012 London Olympics is living up to its nickname as the ‘social media games’. Twitter revealed more...
View ArticleSeven political ad tactics every marketer should know
By Andy Ellenthal. Published on iMedia Connection. When it comes to exercising the advertising muscle of political campaigns, candidates have a new set of tactics at their disposal. This political...
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